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Keith Williams's avatar

I have received Zoomer as part of my membership in CARP. I found it to be a glossy advertising flyer wrapped around some editorial content. I will not renew my CARP membership nor my subscription to Zoomer.

Leni Spooner's avatar

This is an important contribution to public discourse, and the kind of investigative work that independent media does better than anyone right now.

I firmly believe in public support for Canadian local and regional publications. That support has a real history and a real purpose. But public money needs to serve public goals, and this piece makes clear the current formula is not doing that as well as it should.

When a program designed to help smaller publishers overcome market disadvantages ends up channelling the lion's share of funding to companies with billion-dollar market caps and profit margins in the double digits, something has gone sideways. Not through fraud or bad faith, but through criteria that haven't been revisited in fifteen years while the media landscape transformed around them.

The Postmedia situation is its own category of concern. A company majority-owned by an American hedge fund, carrying hundreds of millions in high-interest debt to that same fund, continuing to qualify for Canadian public support on a technicality of voting rights versus economic ownership: that gap alone warrants a policy review.

Smaller Canadian independents building local readership on shoestring budgets are exactly who this program should be prioritizing. Revising the criteria to better serve them isn't an argument against public support for journalism. It's an argument for spending that support wisely.

Looking forward to Part Two.

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